Friday, August 31, 2012

Steel Recycling

Thursday, August 30, 2012

Five State Park Rangers Receive Commissions as Law Enforcement Officers

Five State Park Rangers Receive Commissions as Law Enforcement Officers


RALEIGH - Five new state park rangers received commissions as law enforcement officers today, according to the N.C. Division of Parks and Recreation. The rangers were sworn in by Superior Court Judge Michael R. Morgan at a special ceremony in Raleigh.
Receiving a commission as a Special Peace Officer at the end of 17-week basic law enforcement training is generally regarded as the last formal step before a ranger takes on full duties in a unit of the state parks system. During the training period prior to commissioning, a ranger is assimilated into the park and begins assuming duties in resource management and visitor service.
“It requires a lot of dedication and training for our candidates to earn the right to wear the campaign-style hat of a state park ranger,” said Lewis Ledford, state parks director. “These men and women are true multi-specialists who are frequently asked to assume many roles during a day at work from finding a lost hiker to giving an interpretive program to dealing with violations of state law.”
State park rangers are required to have at least a two-year degree, and many come to the job with four-year university degrees in curricula related to resource and/or park management. Beyond law enforcement training, all are trained in medical first response, search-and-rescue, wildfire suppression, natural resource management, interpretive skills and environmental education.
The rangers who received commissions are: Emily Brooke Abernathy at Falls Lake State Recreation Area; Erin Elizabeth Bradford at Jordan Lake State Recreation Area; James Bradford Cameron at Lake James State Park; Andrew Morgan Edwards at Jordan Lake State Recreation Area; and, Vincent David Morgan at Mount Mitchell State Park.
 ###

Tuesday, August 28, 2012

From Model T's into Charcoal Briquets into History

When producing his automobiles in the twenties, Henry Ford learned of a process for turning wood scraps from the production of Model T's into charcoal briquets. He built a charcoal plant, and the rest is history.

The Kingsford Company was formed when E.G. Kingsford, a relative of Ford's, brokered the site selection for Ford's new charcoal manufacturing plant. The company, originally called Ford Charcoal, was renamed Kingsford® Charcoal in his honor.

Today, the Kingsford Products Company remains the leading manufacturer of charcoal in the U.S. More than 1 million tons of wood scraps are converted into quality charcoal briquets every year.

Barbequing with charcoal has become immensely popular since Ford's time.

Monday, August 27, 2012

Put A Cork In It

Sunday, August 26, 2012

More Duct Tape Projects

Saturday, August 25, 2012

6 Will Get You 5

Friday, August 24, 2012

Plastic Bottle Light Bright

Thursday, August 23, 2012

What a Waste

Food Waste Creates Guilt, Garbage

Photo: Shutterstock
Food waste does more than hurt consumers’ pocketbooks – it tugs at their heart strings, too.
According to a new study from the Shelton Group, 39 percent of Americans feel guilty about wasting food. The percentage of participants who felt remorse for food waste was significantly larger than any other action polled in the survey. Comparatively, 27 percent of participants said they felt guilty for water waste and 21 percent for not recycling.

“All of us could be better at shopping, cooking and using up leftovers,” Suzanne Shelton, founder and CEO of Shelton Group, said in a press release. “Keeping food from going to waste will benefit our wallets as well as the environment. And we’ll all feel a lot less guilty.”

But tackling the issue of food waste is no small feat. This week, the Natural Resources Defense Council (NRDC) reported that Americans waste 40 percent of the country’s annual food supply. The waste is piling up in landfills and further depleting consumers’ wallets.

Food for Thought: What if We Had to Pay for the Food We Waste?
“As a country, we’re essentially tossing every other piece of food that crosses our path – that’s money and precious resources down the drain,” said Dana Gunders, NRDC project scientist with the food and agriculture program, in a separate press release. “With the price of food continuing to grow and drought jeopardizing farmers nationwide, now is the time to embrace all the tremendous untapped opportunities to get more out of our food system. We can do better.”

The NRDC reported that food waste is the single largest component of solid waste in U.S. landfills. The annual waste equates to up to $2,275 in discarded food by the average American family of four.

The waste can be attributed to food suppliers and consumers alike, but  the highest amount of food wasted occurs in restaurants and kitchens, not grocery stores. Reducing the nation’s annual waste by 15 percent would save enough food to feed 25 million Americans annually, according to the NRDC.

Wednesday, August 22, 2012

Color Preservation with Coffee and Tea

Photo: Did you know you can wash black clothes with coffee or tea to help keep their color? Try it, plus these other tricks, to get the most out of what's already in your closet: http://bit.ly/Nk86ws

Tuesday, August 21, 2012

Drawing Straws

Photo: Can you spot the difference?

Every day, Americans use almost 500 million disposable straws - but we've got an alternative. Click to see why your choices while eating on-the-go may be a bigger deal than you think: http://bit.ly/R5wFAj

Monday, August 20, 2012


How Much Does One Household Produce in Recyclables?

by Karyn Maier, Demand Media
The average American household generates 1.46 lbs. of recovered recyclables per person every day.
The average American household generates 1.46 lbs. of recovered recyclables per person every day.

Environmental Protection Agency statistics indicate that American households collectively produced 243 million tons of trash in 2009, of which 82 million tons was composted or recycled.  This equates to approximately 1.46 lbs. of recovered recyclables out of nearly 4.5 lbs. of waste materials produced each day per person.  Based on 2005 to 2009 census estimates, this means the average household produces 3.8 lbs. of recyclables per day.

Electronics
Research compiled by the Consumer Electronics Association finds that the average American household owns 24 electronic devices, mostly cellphones, MP3 players, laptop computers and digital cameras.  Households consisting of three or more people often own as many as 32 devices, while smaller households average 17 devices. The EPA says that recycling 1 million cellphones can yield 7,500 lbs. of gold, while recycling 1 million desktop computers keeps enough greenhouse gas emissions out of the environment to equal taking 16,000 cars off the road each year.  In an effort to reduce "e-waste," more than 20 states have enacted legislation to promote the reuse or recycling of household electronics .

Paper Products
In 2009, the amount of paper recovered for recycling or composting averaged 325 lbs. per person in the United States or about 845 lbs. for each household. And the recovery rate for paper exceeded the industry's goal, reaching 63.4 percent in 2009.  In part, this success may be due to the fact that 268 million people, or about 87 percent of American households, have access to drop-off or pick-up paper-recycling programs.

Organic Waste
Of the 243 million tons of household waste produced in 2009, more than 67 million tons consisted of organic materials, such as yard trimmings and food scraps.   About 20 million tons' worth of yard waste was composted. Careful meal planning and shopping, as well as proper storage of food and consumption of all leftovers, helps prevent spoilage and reduces overall food waste.

Nonrecovered Recyclables

Not all recyclable household waste can be recycled in a cost-effective manner. For example, the Clean Air Council estimates that less than 1 percent of the plastic bags used in a year are recycled. Since plastic bags do not biodegrade, recycling would seem the better alternative from an ecological viewpoint. But the council estimates that the cost of recycling 1 ton of plastic bags is around $4,000, while the same amount of product nets only $32 after recycling.

Sunday, August 19, 2012

The reading bench

Saturday, August 18, 2012

You've Got Mail

Friday, August 17, 2012

9 novel ways to reuse a book

9 novel ways to reuse a novel (or any other book)

If you don't mind tearing up a book, you can make a spot to hide your stuff, create origami creatures, or decorate a headboard.

 
hollowed out book Photo: Randy Cox/Flickr
If you’re the type of person who could never imagine taking apart a book — removing its pages, cutting off its cover, etc. — then please stop reading now. This article is not for you. And I totally understand! Some people have such emotional attachments to books; the thought of repurposing them is simply horrific. (For all of you, Atlanta painter and decorating expert Kass Wilson wrote a tutorial on how to make bookshelves the focal point of a room.)
But for the rest of you, here’s a few awesome ideas (other than creating a decorative library) for upcycling the used books you’ve got lying around:
The whole book . . .
1. Secret stash
Perfect for hiding your cash, your naughties, or even just your remote control. It’s easy to make your own book safe using any old hard cover book. First, wrap the front cover and first few pages in plastic. Close the book and brush puzzle glue (or diluted white glue) onto the pages: top, bottom, and sides. Allow to dry, preferably with something heavy sitting on top. Remove the plastic and open the front cover and first few loose pages, then use a box cutter to carve out the secret compartment. It’ll take a while! Apply glue to the pages' "walls" of the compartment, and again allow to dry. All said and done, the book should appear totally normal when closed.
2. Cactus planter
Made in much the same way as the stash box above, in this case you’ll plant a succulent inside the compartment, and leave the cover open as part of the finished look. Use the thickest book you can find to give your cactus as much rooting area as possible. Glue the pages, cut a nice deep hole, and then line the hole with wax paper. Add potting soil, plant a small cactus inside, and cover with more potting soil. Trim the excess parchment paper and revel in your whimsy.
3. Phone/electronic charging dock
Same concept as above, but applied a bit differently. This time you’re going to cut into the actual cover, removing a section just the size of your charging dock. A drill helps to get it started and a razor will finish the job. Cut the compartment down into the pages so that the whole dock can settle into the book, leaving it flush on top. Now, use the razor to cut a trail through the pages where the cord can run through and out the back (through the pages, so the spine will remain for display). Now you’ve got an adorable electronics charging station, perfect for your bedside table or by your front door.
Just the pages . . .
1. Decoupage
Decoupage is a technique whereby paper is glued to an object and then sealed with varnish. It is a lovely and durable decorative technique, and using book pages lends oodles of charm. You could decoupage chairs, table tops, small wooden boxes, or any other item that you wish. A friend did the rim of a cheap full length mirror, and it looked amazing. I’ve even seen entire walls!
2. Origami
Book pages make the most beautiful origami paper. You can make animals for children, art for your home, and ornaments for the holidays. For a good friend’s 30th birthday, I bought 30 little trinkets and made 30 origami balls to house them. She had a blast opening them all over the course of a few weeks. Origami is timeless and terrific.
3. Gift accessories
You can use book pages as wrapping paper, in place of tissue paper, or as fancy packing material. Or, cut out a pretty shape and use it as a gift tag atop your present.
 Just the covers . . .
1. A headboard
This is a super cool DIY project: an easy, awesome way to use up a whole stack of old books (either hard or paperback) without having to be a professional carpenter. Just cut off the covers and use them to create a sort of patchwork over a piece of plywood (paint the edges for a polished look). Mount it above your bed and it’s an instant book-lover’s dream room. This would be especially adorable in a kid’s room, using vintage children’s books.
2. e-Reader cover
You can make a really cool case for your Kindle or iPad by simply removing all the pages from a hard cover book. Leave the spine and covers attached and slip your e-reader inside.
3. A picture frame
Use a razor or small saw to remove a cutout from a funky hardback book. Voila! Instant picture frame. Rectangle is standard, but a heart, circle or any other shape would work.

Thursday, August 16, 2012

Skateboard Benches

Photo: Avid skateboarders change decks about twice a month. Instead of trashing thrashed boards, reuse them to make stylish minimal (and sustainable) benches. 

Great idea via iGreenSpot [http://bit.ly/RxgQlx] and make sure to Think Outside the Bin with us today! [http://earth911.tumblr.com/]

Wednesday, August 15, 2012

Tape Dancing

Photo: These kids shoes were worn out and looking ragged until a crafty mom upgraded them with duct tape - http://ht.ly/cWGy1 

Have you revived, revamped or repurposed something with duct tape? Submit a photo to our Tape It, Don't Trash It contest for a chance to win a $250 gift card (and bragging rights, of course). Entries close in a few days! http://on.fb.me/OQwkzW

Tuesday, August 14, 2012

From Nuts to Necklaces

Monday, August 13, 2012

Litter by the Numbers

Sunday, August 12, 2012

Recycling Skateboards


Photo: Can you believe these fashionable and eco-friendly shades were once skateboards? Read more about them: http://bit.ly/TdmoBC

Roll on over to our Tumblr to see what else is being dreamed up around the globe: http://earth911.tumblr.com/

Saturday, August 11, 2012

App for Recycling

Friday, August 10, 2012

Being Green

Being Green
Checking out at the store, the young cashier suggested to the older woman, that she should bring her own grocery bags because plastic bags weren't good for the environment.

The woman apologized and explained, "We didn't have this green thing back in my earlier days."

The young clerk responded, "That's our problem today. Your generation did not care enough to save our environment for future generations."

She was right -- our generation didn't have the green thing in its day.

Back then, we returned milk bottles, soda bottles and beer bottles to the store. The store sent them back to the plant to be washed and sterilized and refilled, so it could use the same bottles over and over. So they really were recycled.

But we didn't have the green thing back in our day.

Grocery stores bagged our groceries in brown paper bags, that we reused for numerous things, most memorable besides household garbage bags, was the use of brown paper bags as book covers for our schoolbooks. This was to ensure that public property, (the books provided for our use by the school) was not defaced by our scribblings. Then we were able to personalize our books on the brown paper bags.

But too bad we didn't do the green thing back then.

We walked up stairs, because we didn't have an escalator in every store and office building. We walked to the grocery store and didn't climb into a 300-horsepower machine every time we had to go two blocks.

But she was right. We didn't have the green thing in our day.

Back then, we washed the baby's diapers because we didn't have the throwaway kind. We dried clothes on a line, not in an energy-gobbling machine burning up 220 volts -- wind and solar power really did dry our clothes back in our early days. Kids got hand-me-down clothes from their brothers or sisters, not always brand-new clothing.

But that young lady is right; we didn't have the green thing back in our day.

Back then, we had one TV, or radio, in the house -- not a TV in every room. And the TV had a small screen the size of a handkerchief (remember them?), not a screen the size of the state of Montana . In the kitchen, we blended and stirred by hand because we didn't have electric machines to do everything for us.

When we packaged a fragile item to send in the mail, we used wadded up old newspapers to cushion it, not Styrofoam or plastic bubble wrap. Back then, we didn't fire up an engine and burn gasoline just to cut the lawn. We used a push mower that ran on human power. We exercised by working so we didn't need to go to a health club to run on treadmills that operate on electricity.

But she's right; we didn't have the green thing back then.

We drank from a fountain when we were thirsty instead of using a cup or a plastic bottle every time we had a drink of water. We refilled writing pens with ink instead of buying a new pen, and we replaced the razor blades in a razor instead of throwing away the whole razor just because the blade got dull.

But we didn't have the green thing back then.

Back then, people took the streetcar or a bus and kids rode their bikes to school or walked instead of turning their moms into a 24-hour taxi service. We had one electrical outlet in a room, not an entire bank of sockets to power a dozen appliances. And we didn't need a computerized gadget to receive a signal beamed from satellites 23,000 miles out in space in order to find the nearest burger joint.

But isn't it sad the current generation laments how wasteful we old folks were just because we didn't have the green thing back then?

Thursday, August 9, 2012

Ever Slept in a Yurt?

Wednesday, August 8, 2012

Americans throw out about 33 million tons of food every year

Tuesday, August 7, 2012

Shipping Crates Become Detroit Garden Beds

Shipping Crates Become Detroit Garden Beds

Parking lot turned paradise: GM turns used shipping crates into garden beds to provide food for Detroit's southwest neighborhoods. Photo: John F. Martin for General Motors

Locally grown food and garden reuse might not typically be ideas associated with a car brand, but on August 1, General Motors unveiled a community garden that promotes just that.
For the project, dubbed the “Cadillac Urban Gardens on Merritt,” GM brought in 250 shipping crates to be repurposed into garden beds that will grow fresh, local food in a formerly abandoned parking lot in southwest Detroit.

“Instead of recycling this material, we found a direct reuse, which saves energy and resources,” says John Bradburn, GM’s manager of waste reduction efforts, in a press release. “We seek opportunities for projects in our backyard that reduce environmental impact and strengthen communities.”

Soil was provided by local company Detroit Dirt, which includes manure sourced from Detroit Zoo, coffee grounds from Astro Café and composted food scraps from GM’s Detroit-Hamtramck Assembly Plant and a local Marriott Hotel.

Check Out: 7 More Reused Items to Boost Your Garden
Detroit residents can participate in the community gardening project through several community partners like high schools, local organizations and social services centers.
“Our mission is to create a space that promotes the health and security of our community,” says Frank Venegas, Ideal Group chairman, in a press release. “Cadillac Urban Gardens is producing vegetables, community health and growth. This vision came true with fast action on the part of our collaborative partners. In four short months, we are well on our way to linking sustainability with producing community growth.”

It’s all a part of GM’s ongoing commitment to reducing waste. In June, the automobile manufacturer announced its one hundredth landfill-free facility and an intention to reduce its waste by another 10 percent by 2020.

Monday, August 6, 2012

State Honors 35 Utilities for Drinking Water Systems

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Release: Immediate
Date: Aug. 2, 2012
---------
Contact: Sarah M. Young
email: sarah.young@ncdenr.gov
Phone: 919-707-9033

State Honors 35 Utilities for Drinking Water Systems


RALEIGH – North Carolina officials announced

Thursday that 35 water systems are being honored for surpassing federal and state drinking water standards.
The 35 systems received the N.C. Area Wide Optimization Award from the state N.C. Division of Water Resources’ Public Water Supply section. The awards are part of the N.C. Area Wide Optimization program, which is an effort to enhance the performance of existing surface water treatment facilities.
Awards are given to water systems each year that demonstrate outstanding turbidity and microbial removal, two factors important in determining the drinking water quality. While all systems have to meet strict state and federal drinking water standards, these systems met performance goals that are significantly more stringent.
Microbes are microscopic particles that occur naturally, but can potentially contain bacteria harmful to drink. Turbidity is a measure of the cloudiness in the water and can interfere with disinfection and provide a medium for microbial growth. The measurement of turbidity is a key test of water quality.
Award winners for 2011 include:

  • Burnsville
  • Woodfin Sanitary Water and Sewer
  • Weaverville
  • Morganton
  • Lenoir
  • Newton
  • Longview
  • Andrews
  • Two Rivers Utilities
  • Robbinsville - Tallulah Water Treatment Plant
  • Robbinsville - Rock Creek Water Treatment Plant
  • Waynesville
  • Maggie Valley Sanitary District
  • Mooresville
  • Lincolnton
  • Lincoln County Water Treatment Plant
  • Marion
  • Charlotte-Mecklenburg Utility - Vest Plant
  • Charlotte-Mecklenburg Utility - Franklin Plant
  • Charlotte-Mecklenburg Utility - Lee S. Duke Plant
  • Salisbury-Rowan
  • Broad River Water Authority
  • Boone
  • Wilkesboro
  • Louisburg
  • Mount Airy-Spencer Water Treatment Plant
  • Elkin
  • Pilot Mountain
  • Henderson-Kerr Lake Regional Water
  • Fayetteville Public Works Commission
  • Harnett County Department of Public Utilities
  • Sanford
  • Hamlet Water System
  • Cape Fear Public Utilities Authority-Wilmington
  • Neuse Regional Water and Sewer Authority
 

Sunday, August 5, 2012

Method to Debut Sea Trash-Based Soap Bottle

Method to Debut Sea Trash-Based Soap Bottle

recycled ocean trash hand soap
Method's new soap container is made partially from plastic trash recovered from the beaches of Hawaii. Photo: Peter McCollough, Wired
Written by Matt Hickman, Mother Nature Network

Wondering what ever happened to Method’s scheme to transform marine litter collected from the Great Pacific Garbage Patch into laundry detergent bottles? Well, Adam Lowry’s San Francisco-based green cleaning and personal care powerhouse is still at it, but there appears to have been a slight change in plans.

Instead of releasing detergent bottles made from 25 percent plastic taken from the gnarliest gyre of them all (just don’t call it a “patch” as “soup” is apparently a more fitting descriptor), Method will now be debuting a biodegradable 2-in-1 dish and hand cleaner housed in a bottle made from plastic debris collected on the beaches of Kahuku’s James Campbell Wildlife Refuge in Oahu by Method employees alongside volunteers from Sustainable Coastlines Hawaii and the Kokua Hawai’i Foundation.

Don’t Miss: Amazing Sculptures Made from Ocean Litter
Like other Method bottles, the special edition “Sea Minerals”-scented soap will be made entirely from post-consumer recycled plastic. In this case, 10 percent of it was plucked from trash-strewn Hawaiian beaches by Method and the aforementioned volunteer organizations. The ultimate goal of the scheme isn’t just about putting a teeny-tiny dent in the Great Pacific Garbage Patch, but to, in Lowry’s words, “raise awareness that the real solution to plastic pollution lies in reusing and recycling the plastic that’s already on the planet.”

According to Wired, 3,000 pounds of marine litter was collected last month — National Oceans Month, by the way — in order to create the new sea urchin-inspired soap bottle which will officially launch in November. When released, the soap’s packaging will be the first in the world to be made from a blend of PCR (post-consumer resin) plastic and ocean plastic. As mentioned previously, Method teamed up with Los Angeles-based Envision Plastics for this recycled plastic packaging game-changer.

Click here to read more about Method’s coastal cleanup efforts in Hawaii. I passed on Method’s last venture into “theme” packaging in the hand soap department, but I’m looking forward to this one.

Saturday, August 4, 2012

The Sound of Blue Jeans

Recycled Blue Jeans Insulate Recording Studio

Musician Dan Deacon. Photo: Jonathan Purvis

Baltimore-based Musician Dan Deacon knows all about blending old with new.
He consistently mixes his own classical compositions with modern electronic interest into dichotomous, beautiful sounds.

Considering his genre of choice, it’s no shock that Deacon would want to blend those ideas in his studio, too. For his upcoming album, America, Deacon built a Baltimore studio with a true bit of Americana – recycled blue jeans – using acoustic insulation produced by Arizona-based company Bonded Logic. Deacon detailed the decision in an interview last month with Pitchfork:
“This is the record I spent the longest time with in the studio. The room was built specifically to record the orchestral track “Rail”, which is made up of 99% acoustic instruments, but treated like computer music. I needed to create an environment that would keep the nuance of the instruments – there’s hundreds and hundreds and hundreds of layers of violin, cello, trombone. So we built an anechoic chamber – this floating room within a room. I found this insulation that’s basically recycled blue jeans. It has the least environmental impact, which is important to me.”
A look at Bonded Logic's denim insulation. Photo: Bonded Logic
Bonded Logic specializes in using recycled paper and cotton fibers like denim to create construction products like Deacon’s acoustical panels, as well as standard denim home insulation, the aluminum Ultratouch Radiant Barrier and loose-fill insulator Ultratouch Cellulose.

Starting August 6, Bonded Logic products can be found in 165 Lowe’s retail stores across the western U.S. There has been an increased demand in sustainable insulation solutions over the past few years, the company says in a press release. Plus, Bonded Logic products have the increased incentive of no itching thanks to its 100 percent natural composition, unlike its fiberglass competitors.

Thursday, August 2, 2012

Just Ducty

Wednesday, August 1, 2012

Earth911 Joins Coke, will.i.am in Launch of New EKOCYCLE Brand

Earth911 Joins Coke, will.i.am in Launch of New EKOCYCLE Brand

will.i.am and The Coca-Cola Company are collaborating with other iconic brands, including Earth911, to inspire a global movement with the launch of EKOCYCLE – a stand-alone brand initiative dedicated to helping encourage recycling behavior and sustainability among consumers through aspirational, yet attainable, lifestyle products made in part from recycled materials.

EKOCYCLE was developed to create social change by educating consumers about everyday recycling choices and empowering their purchasing decisions. It helps consumers recognize that “waste” items today may be a part of a lifestyle product they can use tomorrow.
EKOCYCLE will identify products, such as plastic bottles and aluminum cans, that can be repurposed into recycled content for fashionable and valuable lifestyle products. It will also focus on the entire product life cycle by encouraging demand and use of recycled materials, reinforcing the importance of recycling finished products.

will.i.am and bea perez are the brand ambassadors for EKOCYCLE
will.i.am and Bea Perez of Coca-Cola model special edition Beats by Dr. Dre headphones made with recycled materials that will premier in the fall. Photo: Courtesy of Coca-Cola

Check Out: Coca-Cola Pilots Plant-Based Soda Bottle

“With the EKOCYCLE brand, I’m on a mission to educate and inspire consumers around the globe to seek out more sustainable lifestyle choices that will ultimately play a part in the movement toward a world with zero waste,” will.i.am said.
“By making products that contain recycled materials more attractive to both businesses and consumers, everyone can do their part to keep the cycle going to turn discarded waste into cool, new items. The Coca-Cola Company shares this vision and together working with local communities worldwide we will showcase the greater value of recycling, as well as selecting products that feature recycled materials.”

To make this possible, Earth911′s recycling directory, with more than 1.5 million ways to recycle in the U.S., will provide an interactive and searchable recycling directory for consumers accessible at EKOCYCLE.com.

“Recycling is one of the easiest sustainable actions consumers can take, but without real-time access to local options, people are often left confused and frustrated,” said Raquel Fagan, vice president of media for Earth911. “The EKOCYCLE brand initiative takes a forward-thinking approach and demonstrates how companies can play a role in eliminating this confusion and empowering consumers.”

Beats by Dr. Dre and New Era are the first brand partners to join the EKOCYCLE brand initiative in its mission to inspire and educate individuals and communities to live a more sustainable lifestyle.

“The EKOCYCLE brand initiative is a platform that aligns with our vision of zero waste and our focus on sustainability,” said Bea Perez, vice president and chief sustainability officer, The Coca-Cola Company. “Together with will.i.am, we will promote recycling in a unique way with other well-known brands to create lifestyle products that consumers worldwide desire. Today’s generation of young consumers represents an active force and the EKOCYCLE brand aims to be a driver in rallying their support and efforts around a global sustainability movement.”

The Coca-Cola Company will donate its portion of licensing profits from the EKOCYCLE brand initiative to support additional recycling and community improvement organizations, as well as make a minimum $1 million financial commitment over the next five years. This donation is in addition to, and separate from, the charitable commitments of 1 percent of operating profits made through The Coca-Cola Foundation.

Beats by Dr. Dre headphones featuring EKOCYCLE will be available beginning fall of 2012. Other EKOCYCLE products, including New Era hats, will be available early 2013.

Home Electronics Disposal

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